Mumbai: Bank of India, one of India’s major nationalised banks, announced plans to join popular social media platforms – Instagram, YouTube and LinkedIn – to connect with existing and new customers as well as increase outreach.
Bank of India hopes that its presence on the three social media platforms will help drive new business, showcase its products and services, and strengthen customer engagement. The Bank will also utilise the platforms to communicate any changes and developments to its customers.
In addition, the Bank of India will also keep customers and stakeholders informed about the various activities, including those under its year-long ‘Azadi Ka Amrit Mahotsav’ marking the 75th anniversary of India’s Independence. These include strengthening employee-customer engagement, awareness programmes about digital banking, cyber fraud and vigilance, financial inclusion, and any special initiatives towards the growth and development of Bank of India.
