Prime Minister Narendra Modi has set a new benchmark by becoming the world’s most followed leader on the social media platform X (formerly Twitter). Surpassing the 100 million follower mark on July 14, 2024, Modi now ranks as the 7th most followed individual globally, placing him ahead of celebrities like Taylor Swift and Lady Gaga, and significantly above other global leaders such as US President Joe Biden, who has 38.1 million followers, and Pope Francis, who has 18.5 million followers.
Elon Musk, CEO of X, extended his congratulations to Modi, celebrating this significant milestone. Musk tweeted, “Congratulations PM @NarendraModi on being the most followed world leader!” PM Modi, who joined X in 2009, expressed his gratitude on the platform, stating, “A hundred million on @X! I’m thrilled to be part of this dynamic platform and value the discussions, debates, insights, people’s blessings, and constructive criticism.”
Impact of Modi’s Following and Social Media Strategy
PM Modi’s substantial following on X and other platforms underscores his effective use of social media to engage with a global audience. His nearly 25 million subscribers on YouTube and over 91 million followers on Instagram highlight his extensive reach across various digital platforms. This broad online presence allows Modi to directly communicate with millions, bypassing traditional media channels and fostering a more personal connection with the public.
Modi’s social media strategy has been instrumental in shaping public opinion, mobilizing support, and disseminating key government initiatives and policies. By maintaining an active presence on these platforms, he ensures that his messages reach a diverse and expansive audience quickly and effectively. His posts often include updates on government projects, inspirational messages, and responses to current events, which help to build a narrative of a responsive and dynamic leadership.
Furthermore, Modi’s significant social media following has a profound impact on India’s political landscape. It enhances his ability to influence public discourse, rally support for his policies, and counteract opposition narratives. His digital outreach is not limited to domestic issues but also extends to international diplomacy, where his posts are closely followed by global leaders and influencers.
This milestone not only underscores Modi’s significant digital presence but also his ability to connect with a vast global audience, leveraging social media to foster communication and engagement on both national and international issues. This achievement highlights the power of social media in modern political communication and reinforces PM Modi’s position as a leading figure in the digital age.
