The 45-day Maha Kumbh 2025 in Prayagraj, Uttar Pradesh, is set to become a monumental event, generating an estimated 1.2 million gig and temporary jobs and benefitting over 800,000 workers across various sectors, according to a report released on Monday. This historic congregation is emerging as a powerhouse for temporary employment and economic growth in India.
This landmark event is projected to boost commerce not only in Prayagraj but also in neighboring regions, with key industries such as tourism, transportation and logistics, healthcare, IT, and retail expected to see substantial benefits.
According to the report by NLB Services, a global technology and digital talent solutions provider, beyond its profound spiritual significance, the sacred gathering has transformed into a major driver of economic activity. The Uttar Pradesh government anticipates welcoming 400 million devotees, making it one of history’s largest peaceful gatherings.
The Confederation of All India Traders (CAIT) expects the event to generate a staggering $24 billion in economic activity, creating unprecedented opportunities across various sectors.
“The economic ripple effect extends through infrastructure development, event management, security services, local trade, tourism, entertainment, and horticulture, fostering growth in both traditional and modern business segments,” said Sachin Alug, CEO of NLB Services.
The surge in temporary jobs in these diverse sectors is providing a significant boost to both the formal and informal employment sectors. In the tourism and hospitality industry alone, roles such as hotel staff, tour guides, porters, travel consultants, and coordinators are expected to grow substantially, contributing approximately 450,000 jobs to manage the massive influx of visitors.
Similarly, the transportation and logistics sector will experience heightened demand for drivers, supply chain managers, courier personnel, and other support staff, creating employment for an estimated 300,000 workers. Temporary medical camps set up during the event will provide freelance nurses, paramedics, and allied healthcare professionals with opportunities, generating around 150,000 jobs to ensure the safety and well-being of millions of attendees.
The IT and technology sector is likely to witness a surge in demand, with 200,000 professionals required to manage virtual darshan apps, real-time event update applications, and cybersecurity for seamless digital experiences. Retail businesses catering to the needs of devotees are expected to create approximately 100,000 jobs for on-ground sales and customer support staff to meet the demand for religious items, souvenirs, and local products.
So far, at least 77.2 million devotees have taken the holy dip at the world’s largest spiritual congregation, marking a significant milestone in both spiritual and economic terms.
