India’s beloved traditional beverage, Goli Soda, has embarked on a transformative journey to reclaim its place in hearts worldwide. Rebranded as Goli Pop Soda, this iconic drink, cherished for decades across the country, is now making waves in markets spanning the USA, UK, Europe, and the Gulf region.
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, has spearheaded the revival of Goli Soda, ensuring its resurgence as a modern marvel through strategic reinvention and international expansion. The initiative has not only breathed new life into this nostalgic beverage but has also marked a significant step for India in showcasing its rich culinary heritage on a global platform.
Trial shipments to key markets, such as the USA, UK, Europe, and the Gulf, have yielded strong consumer responses, paving the way for Goli Pop Soda’s steady international presence. The partnership with Fair Exports India has proven vital, facilitating deliveries to Lulu Hypermarkets—one of the Gulf region’s largest retail chains. Shelves across Lulu outlets now boast thousands of bottles of Goli Pop Soda, which have received overwhelming appreciation from the public.
The product’s success in the UK has been particularly notable. Here, Goli Pop Soda has evolved into a cultural sensation, captivating consumers who revel in its fusion of traditional Indian flavors with contemporary packaging. This phenomenon underscores India’s ability to position its authentic food and beverages as mainstream choices in competitive international markets.
To celebrate this remarkable milestone, APEDA supported the global launch ceremony for Goli Pop Soda, held on February 4, 2025, by ABNN. This event reinforced India’s commitment to promoting authentic, high-quality products and strengthening its presence in the global beverage industry.
One of Goli Pop Soda’s defining features lies in its innovative packaging, which has retained the nostalgic charm of the original Goli Soda. The unique pop opener delivers the fizzy burst that Indian consumers remember fondly. This rebranding has drawn significant attention internationally, cementing the drink as a trendy and exciting product among global buyers.
Further enhancing the product’s global outreach, APEDA showcased Goli Pop Soda at the International Food & Drink Event (IFE) London 2025, held from March 17 to March 19. This platform enabled Indian entrepreneurs and exporters to establish connections with international buyers, secure collaborations, and highlight India’s diverse range of agricultural and processed food products.
The revival of Goli Soda, nearly forgotten amid the dominance of multinational beverage companies, serves as a powerful testament to India’s efforts to champion homegrown food and beverages on the world stage. Goli Pop Soda’s growing success demonstrates that traditional Indian flavors can rival international players, creating new opportunities for Indian exports and further solidifying the country’s leadership in the global food and beverage sector.
With Goli Pop Soda, India has not just reintroduced a drink—it has symbolized the resilience of its culinary traditions and the vibrancy of its beverage industry. As the world embraces this reinvigorated classic, India celebrates a proud moment in its journey of sharing authentic flavors and products with the global community.
