E-commerce giant Amazon and the Directorate General of Foreign Trade (DGFT) have renewed their partnership to empower small businesses in India to expand their reach in global markets through e-commerce, aiming to facilitate $80 billion in exports from the country by 2030.
Building on their initial agreement from November 2023, this collaboration focuses on equipping Indian Micro, Small, and Medium Enterprises (MSMEs) with the necessary skills and resources to succeed in online exports.
As part of the initiative, Amazon and DGFT will conduct specialized training sessions across 47 districts in India. They will also integrate Amazon’s Export Navigator tool within DGFT’s Trade Connect portal to streamline the exporting process for businesses.
New export communities will be established as local offline networks where MSMEs can connect with industry experts, government agencies, and successful exporters. These communities will be easily accessible to businesses that are already involved in e-commerce or those planning to start.
Amazon stated that the goal is to create a support system where small businesses can receive the guidance they need to scale up their exports. The initiative will offer workshops, networking opportunities, and practical advice on selecting the right products and expanding export operations.
By combining Amazon’s global expertise in e-commerce with DGFT’s local knowledge, the program aims to open new doors for Indian businesses in international markets.
“This collaboration has already helped over 3,000 MSMEs, and we believe it will contribute significantly to India’s export growth,” said Santosh Sarangi, Additional Secretary and Director General of DGFT.
In the first year of their association, DGFT and Amazon organized a series of e-commerce export promotion events across 20 districts in India. These events, held between December 2023 and December 2024, provided guidance to over 3,000 MSMEs on e-commerce exports and the process of selling on Amazon’s global marketplaces.
