Amid the massive influx of pilgrims and devotees at the Maha Kumbh Mela, government-inspired outlets such as Aushadhi Kendras and Khadi shops are drawing significant attention. Khadi products, in particular, have become a popular attraction, with many visitors flocking to these stalls.
Both buyers and shopkeepers attribute the success of Khadi to Prime Minister Narendra Modi’s ‘Vocal for Local’ campaign, which encourages the incorporation of Khadi into daily lives. Sunil Kumar Singh, who handles billing for Swaraj Ashram, reported daily sales of Khadi products worth $2,500 to $3,000. He emphasized that Khadi has become a favorite among the youth, with demand surging to the point where they struggle to keep up.
Singh noted that Khadi is reaching new heights and generating employment opportunities. Dinesh Kumar Chaudhary of Khadi Gram Udyog, Dimapur (Nagaland), shared that their organization has been participating in the Maha Kumbh for the past 20 years. This time, they are the only organization from the Northeast region. Chaudhary expressed pride in showcasing the work of Dimapur artisans in Prayagraj and highlighted the positive response to their products.
Customer Krishna Devi praised PM Modi for the elaborate and well-organized arrangements for devotees at the Maha Kumbh. She lauded the quality of Khadi products, comparing them to home-cooked food that is both good and sturdy.
PM Modi’s endorsement of Khadi has significantly boosted public confidence in these products, leading to increased sales over the years. Khadi has become a new status symbol of fashion for the youth, with demand for Khadi and village industry products rising rapidly. This trend is reflected in the production, sales, and employment figures, showcasing the growing popularity and economic impact of Khadi.
