The Maha Kumbh Mela in Prayagraj is set to begin at the holy confluence of the revered Ganga, Yamuna, and Saraswati rivers on Monday. Anticipated to be the largest religious congregation on Earth, the event is expected to generate more than Rs 4 lakh crore in trade, providing a significant boost to India’s economy.
Industry estimates project that the Maha Kumbh will enhance both nominal and real GDP by over 1 percent. The Uttar Pradesh government anticipates around 40 crore visitors, both domestic and international, to attend the event. Government estimates suggest that if each visitor spends an average of Rs 5,000, the event could generate Rs 2 lakh crore in trade. However, industry experts believe the average expenditure per person could rise to Rs 10,000, potentially resulting in an economic impact of Rs 4 lakh crore.
Companies from India and abroad are vying for space to showcase their presence during the 45-day event. Sectors ranging from fast-moving consumer goods (FMCG) to pharmaceuticals, mobility providers, and digital payments platforms are set to spend over Rs 3,000 crore on branding and marketing at Maha Kumbh, according to industry experts.
Public sector giant Steel Authority of India Limited (SAIL) has supplied approximately 45,000 tonnes of steel for the construction of various structures at the Mela. The steel includes chequered plates, hot strip mill plates, mild steel plates, angles, and joists, according to a statement by the Maharatna company.
Prayagraj has undergone a significant transformation ahead of the grand spiritual gathering. Over 200 roads have been constructed and upgraded, ensuring seamless connectivity for millions of devotees. The roads have been beautified with over 3 lakh plants and 1 lakh horticultural samplings, enhancing their visual appeal and preparing the city for the massive influx of visitors.
