povo2.0, empowered by Circles X technology, delivers delightful digital experiences to the digital savvy users in Japan
First launched in 2021, povo2.0, by KDDI Digital Life (KDL), adopted a transformative ‘clean sheet’ strategy leveraging Circles’ cloud native SaaS platform, Circles X, to develop and launch differentiated services rapidly. Built for ‘operators by an operator’, Circles X provides operators with a success playbook that equips them with the agility to market and provides digitally savvy consumers with best-in-class experiences.
povo2.0 was launched remotely during the COVID-19 pandemic, from Singapore into the Japan market, in just 16 weeks. This was a first for any digital telco brand in Japan. Committed to the motto of ‘no more bill shock’, povo2.0 empowers customers with the freedom to tailor the services in their plans, based on their individual preferences and requirements.
This garnered KDL a net-promoter-score that is significantly higher than the average industry benchmarks, a key measure of customer satisfaction.
Toshitake Amamiya, Executive Vice President of KDDI Corporation says, “I am delighted to have Circles as our partner. They have the proven knowledge and capabilities to serve digital-native users, offering the simple and agile service experience we were looking for.”
Rameez Ansar, CEO and Co-Founder of Circles, says, “As the ratio of digitally savvy consumers increases, so does the need for more personalised digital experiences. It’s now more crucial than ever for telcos to innovate and deliver next-generation digital services to meet the demands of these customers. At Circles, we have the digital and operator expertise to help telco operators to accelerate their digital transformation plans based on the success of operating our own digital telco, Circles.Life, in Singapore, Taiwan and Australia.” He continues, “We are delighted to have a partner like KDL who is at the forefront of innovation and shaping the digital telco landscape in Japan. We look forward to bringing more innovative digital services and experiences to the people.”
Toshiro Akiyama, CEO of KDDI Digital Life says, “The ability to quickly develop and launch differentiated services with a solution that not only works with the KDDI ecosystem but also runs independently from the system, really empowered KDDI to take a bold leap forward with its first-ever digital telco brand.” He adds, “The Circles team runs side by side with KDDI tirelessly to ensure seamless execution of the project, removing the unnecessary hassle of having to manage multiple vendors. the people at Circles are truly its biggest asset.”
For more information, download the customer case study here.
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About Circles
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform – Circles X, helping telco operators launch and operate successful digital brands.
Today, Circles is partnering operators in 14 countries with the mission to deliver delightful digital experiences to millions of people through our businesses.
With Circles.Life, our digital lifestyle brand, we empower and delight customers across the world by offering digital experiences that go beyond traditional telco services.
With Circles X, our digital telco technology empowers operators to launch digital telco brands from anywhere in the world. Built for operators by an operator, Circles X powers both Circles.Life and our partner operators’ digital telco brands.
Circles is backed by global investors such as Peak XV Partners, Warburg Pincus, EDBI and Founders Fund – renowned institutions with a track record of backing industry-shaking innovators.
To learn more, visit 
www.circles.co.
